by Shane Kalminski
Coco Chanel once said that “hard times arouse an instinctive desire for authenticity.” This year, BoConcept took those words to heart when developing our style directions for 2014.
With market crises and wars around the world, it’s fair to say that we’re in some hard times. By focusing on the important things, we’ve strived to create a collection that is cheerful, personal and different.
Carefully combining elements from different cultures and time periods, we’re calling this style “Con*Fusion.”
Don’t let the name fool you… we’re not confused. We’ve named it this because the concept is all about contrast and fusion; Tying in unusual elements, finding new solutions and creating unlikely combinations.
Warm with cold. Natural with metal. Polished with raw. We’ve even merged the mathematical lines of science with creative, artistic styles.
This is a year of renewal through Con*Fusion.
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